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About Active Sports.

Our journey began in 2009

Active Sports Events Limited was formed by Dean Watson after moving to Ireland in 2009! The focus for the business until recently was SportsTiming, though our vision was always on expanding our services. The forced break due to Covid 19 has allowed us to progress Active Sports now!

That vision was to provide innovative timing solutions, source and supply environmentally friendly products, host and promote environmentally friendly events that help both participants, companies and race organisers achieve their goals.


SportsTiming was launched, only timing 6 events in our first year! During 2010 Dean returned to New Zealand to manage the SingleSpeed World MTB Champs.


We continued to focus on our SportsTiming service, growing steadily with more than 36 events timed.


78 events timed throughout the island of Ireland.


Repeat business and timing continues to grow, business partnerships expand as we added to add hire equipment to our portfolio. SportsTiming introduced disposable UHF timing to Irish market, allowing growth in the running sector.


Merchandise services added to the business, medals & event clothing sourced & supplied.


Over 100 events timed, with key clients using our source and supply service for merchandise!


Timing peeked and SportsTiming timed 138 events. Additional services added and the Sportsplits results portal launched, allowing us to provide event organisers innovative result solutions.


SportSplits was launched as a collaborative Team of Timers who are passionate about sports timing and working together to deliver some of the most iconic events around the world.


2018 we launched our white labelled tracking app, ‘SportSplits Tracker, a leader in this field. Our tracker currently services major events world-wide including the New York Marathon, Singapore Marathon, Two Oceans Marathon, all IRONMAN races, and Rock N Roll Marathon events.


SportsTiming / SportSplits expands 23 Countries, timing 4700+ Races, providing results for 12.8m + Athletes and processing 31.6m+ Splits


We had started the year with a bang! Expanding our services and providing innovative timing solutions to events into the Middle East and looking at our busiest year since starting the business in 2010.

Arriving back on March 14th and by 17th March we experienced the NEW normal which has made events a very different place, taking time during this unexpected break to launch Active Sports.

For Active Sports / SportsTiming / Sportsplits our environment is our workplace and must be looked after. Our continual review of products, process, and procedures to reduce the carbon footprint for both the company and our clients is key to longevity in the active sporting arena.

Where possible we promote the use of recycled materials, reuse equipment and recycle our waste.

Active Sports will see us focus on four key areas SportsTiming, Registration Solutions, Environmentally Friendly Products / Merchandise and Event Management.

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